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NIPSCO Energy Efficiency
When you want your customers to save money and energy, you make sure they remember.
Immerse
Start With Fundamental Human Insight
What Is Inclusive Marketing?
Inclusive marketing is a way to reach consumers that goes beyond marketing’s traditional definition of culture. It speaks to racial and ethnic culture — but also generational, sexual-identity, gender, and geographic culture.
The result: impactful campaigns that celebrate diversity, respect individuality, and reach across more diverse audiences — with better results for your marketing spend.
See Our ApproachWhy PACO?
We’re Diverse By Design.
Our clients are looking for a better way to reach their diverse audiences.
We’ve built an intentionally diverse team to bring fresh, innovative ideas to the table for our clients. And we understand when and how culture impacts people’s decisions: Our unique approach to inclusive marketing starts with a proven, research-based process that contextualizes, not tokenizes, culture.
Work With UsPACO’s
Strategic,
Inclusive Approach
Strategic-
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2
Investigate
Overlay Our Inclusive Audience Lens
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3
Illuminate
Consider Culture With Context — the When and How
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4
Implement
Bring the Campaign to Life with Nuanced Creative & Media
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5
Impact
Analyze and Optimize
Inclusive Marketing in Practice: Our Capabilities
Our Capabilities-
Research & Strategy
Research-based strategies and execution that gets results
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Creative
Add cultural context to your big ideas
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Media Planning & Buying
Planning, buying, and all-around management
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DEI
Diversity, Equity and Inclusion
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Digital & Social
A full spectrum of digital services
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Public Relations & Activation
Get your brand in the public eye — and keep it there
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Culinary
Five decades of expertise offering culinary innovation, food & hospitality marketing and food content marketing and production
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Direct Response
Data-driven campaigns that produce results
