Archive for June, 2023

How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing 

One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.

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Pride Posts – Proper, Performative, or Rainbow-Washing?

Pride means more than seeing brands incorporating the rainbow in their logos. How much of it is just expression? How much is rainbow-washing?

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