How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing
One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.
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