The American identity has never been simple.
In fact, it’s never even been just one identity.
Especially today, when our population is growing more diverse by the day.
Inclusive marketing is our answer to America’s growing diversity. It’s a way to reach consumers that goes beyond “culture” as marketing has traditionally defined it.
Inclusive marketing doesn’t just look at race and ethnic culture. It also accounts for generational, gender and sexual identity, and geographic culture.
Inclusive marketing is nuanced: We understand when culture matters and how it motivates people to act, spend, and share.