Recognizing identity is at the core of inclusive marketing

While gender and sexuality remain fundamental to how Americans understand and express their identities, they are more fluid than ever.

You simply can’t ignore the shifting gender norms of today’s America.

Breaking out of gender stereotypes isn’t just good; it’s smart. People like to feel seen and validated, and stay loyal to brands that get them.

Over 12% of Millennials are gender non-conforming. 56% of Gen Z know somebody who doesn’t go by “him” or “her” and 35% consider themselves at least somewhat bisexual.

But in some ways the more things change, the more they stay the same – while families look increasingly diverse, many of the pressures faced by parents are universal. This can provide tremendous room for inclusion.

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