“General Market” ≠ “White Middle America”
The American mainstream is increasingly inclusive – because it’s being fed by more diverse streams of culture than ever.
OK…what’s shaping this new mainstream?
From Christmas trees to ramen, Reverse Assimilation has always been a thing. But a more diverse mainstream means less desire for cultural interpreters – K-Pop needed no Elvis.
Retro-Acculturation creates a continual refreshing of cultural legacies, as traditions from Appalachia to Africa to Assam are re-introduced by new generations.
Fluid Identity is increasingly not only acceptable but mandatory, as younger Americans redefine their understanding of and interaction with culture.
Case Studies
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