“General Market” “White Middle America”

The American mainstream is increasingly inclusive – because it’s being fed by more diverse streams of culture than ever.

OK…what’s shaping this new mainstream?

From Christmas trees to ramen, Reverse Assimilation has always been a thing. But a more diverse mainstream means less desire for cultural interpreters – K-Pop needed no Elvis.

Retro-Acculturation creates a continual refreshing of cultural legacies, as traditions from Appalachia to Africa to Assam are re-introduced by new generations.

Fluid Identity is increasingly not only acceptable but mandatory, as younger Americans redefine their understanding of and interaction with culture.

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