Latinos are more than a language
Knowing whether and when to speak Spanish or Spanglish or English is only the first step in starting a relationship with them.
¿Crees que hablar español es sufficient?
Think again.
Knowing whether and when to speak Spanish or Spanglish or English is only the first step in starting a relationship with them.
Think again.
There is no single “Hispanic audience”. Understanding which one you’re talking with is vital to understanding what to say to them – in any language.
The result? More insightful and impactful campaigns that forge stronger ties between your brand and your audience…and deliver better results on your investment.
Let’s get to work