America's more diverse than ever

Here are a couple more places it can make a difference:

Geography matters, and not just because people feel attached to their hometowns. Regional details can make or break the authenticity of a campaign. They can also determine the entire strategy.

People come in all shapes and sizes, and you want to market to all of them. Make sure your audience sees themselves in your campaigns.

Most marketers live in a highly-educated, big city bubble. That means religion – one of the most important factors in the lives of millions of Americans – is often overlooked.