Strategist
About The Role
The Strategist embraces clients and consumers as partners in the process of developing marketing communications. The Strategist interacts with internal teams; creative and account service teams; media and public relations personnel; client stakeholders and end users/consumers in the formulation of a plan for directing creative communications solutions. This person will have a high level of client contact and must be comfortable assuming a leadership position during client calls.
Essential Functions
- Monitor the cultural, media and technology landscapes — staying smart on macro cultural and consumer trends as well as new developments. Use this knowledge to develop thought leadership content
- Design, conduct and analyze qualitative and quantitative research studies in collaboration with external research partners
- Apply insight from a variety of sources (primary, secondary, syndicated research) to the development of communication strategies — big ideas that inspire creative development
- Brief and collaborate with creative and account teams to ensure alignment of strategic direction and creative development
- Develop strong partnerships with teams across agency disciplines — working in partnership with account management, project management and creative teams throughout the strategic development process
- High level of interaction with clients as a strategic lead on pieces of business, including client presentations
- Participate and lead smaller new business strategy development
- Contribute to and manage pieces of the ongoing development of PACO’s strategic approach
Disclaimer
PACO Collective is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. PACO will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
If you need a reasonable accommodation in the application process, please contact Human Resources to make arrangements.
The following links contain further information:
For details about EEO law in English click here and Spanish oprime aquí.
The Immigrant and Employee Rights Poster.
PACO participates in E-Verify program. More information is here.
Requirements
- Bachelor’s degree in Business, Advertising or Marketing is required
- 5-7 years of experience in advertising, planning, strategic planning, qualitative research, writing, journalism and/or related communications experience required
- Experience with cross-cultural planning and strategy development preferred
- A strong track record of uncovering insights that inspire big, brand-building ideas — Specific examples of how insights were uncovered and leveraged for the development of brand, communications or creative strategies and ideas
- Experience designing, conducting and analyzing qualitative and quantitative research
- Experience drawing insights (versus facts) from a variety of disparate information sources — e.g. primary, secondary and/or syndicated research — and weaving those insights together to tell a compelling story
- A track record of developing productive partnerships with client and agency teams
- Experience designing and facilitating brainstorm or work sessions with client and agency teams
- Impeccable presentation skills
- Able to independently and proactively manage work load
Benefits & Perks
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Professional Development Allowance
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Happy Hours
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Phone Plan Allowance
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Health Insurance
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Chef-in-House
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Dental & Visual Insurance
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Dog-Friendly
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Employee Assistance Program
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Extensive Paid Holidays
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Financial Wellness Program & Working Advantage
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Volunteer Days
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401K Match Up
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Agency Trip (for free) if revenue goals are met
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Work From Home
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Winter Holiday Flex Time
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Winter & Summer Outings
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Voluntary Life Insurance
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Unlimited PTO
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Summer Hours
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Short & Long-Term Disability
