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We are experts on inclusivity, and the results of our latest study can help you to adapt to Gen Z consumers.
Nope. It’s evolving.
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When younger consumers hear the term DEI, they think of empty words without real action, of false hope for a more inclusive future.
But the tenets at the core of DEI still matter to them. Our study, Equity Tastemakers: Gen Z and the Future of Inclusive Marketing, takes a deep look at the newest generation’s view of inclusivity and empowerment. For Gen Z, the term DEI is poison.
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499 Our research finds the nuance in everything from digital crumbs to vivid storytelling.
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