But when you’ve been around as long as we have, you can’t help but develop some specific sweet spots — and we’ve definitely found ours, across a wide spectrum of clients.
From rebranding, to packaging, to in-store displays and promotions, to e-commerce, we understand the customer journey. PACO has helped clients dissect their brand perception so they can reach new and diverse audiences in authentic ways.
A broader cultural mainstream has redefined the “General Market”.
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Knowing when – or whether – to speak in Spanish is only the first step to reaching Latinos.
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Navigating the unique experience of African-Americans is essential if your brand is to establish itself as a trustworthy part of their lives. We have the expertise and experience to help you make that happen.
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Americans’ understanding of gender and sexuality is increasingly shaping our understanding of identity as a whole.
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The experiences shared by generations shape their attitudes and behaviors.
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America’s not just getting more diverse; we’re doing it in more diverse ways.
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We know energy efficiency, demand response, smart meters, solar and more. We specialize in strategic planning and research, plus customer outreach and education for energy brands.
We’ve helped some of the country’s biggest entertainment names create inclusive marketing strategies that span cultures. Our specialties within this sector include perception enhancement, community relations, event production, and attendance and ticket sales.
From consumer banking to credit cards and mortgage lending, we know the industry. We’ve helped clients with everything from understanding and changing brand perception to focused customer acquisition.
We serve health clients from health insurance companies to hospitals and health networks. We’ll jump in to focus on broad brand perception efforts or tackle specific patient and customer acquisition challenges, from open enrollment to Medicare.
We’ve got soup-to nuts expertise throughout the food supply chain starting with helping manufacturers create great culinary ideas to sell to foodservice and supporting national account sales presentations. When it comes to B2C we can help restaurants and brands market to more diverse consumers and tailor products and offerings to be culturally relevant.
We help B2B clients drive their business and B2C brands engage with consumers.
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