Hispanic Marketing

Weighing In: Colorism and the ‘In The Heights’ Casting Controversy

Latinos are more than 18% of the population yet make up only 4.6% of movie roles, according to a report by UCLA. It…

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Ad agency reviews 2021
Multi-generational Marketing

Multi-generational Marketing

The United States is ten years into a boom in multi-generational households – a trend that COVID did little to stop. With roughly…

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Hispanic Marketing

Hispanic Heritage – The 200% American Experience

“We’re 200% Americans.” That’s what I will tell my clients when they ask me about multicultural marketing, how it works, and what it…

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Marketing Agency PACO Collective works from home during covid

Agency Update – Office Is Back Open, but Working from Home Is Great (for now)

It’s been four months since we told everybody to work from home, and I’m happy to say that we’re letting folks back into…

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