Fightin’ Words in Advertising – Do We Have a Martial Language Problem?
When I went to graduate school to study advertising, one of my good friends was in the Air Force. She spoke the same…
Read MoreInclusive Marketing
Inclusive Trends for 2024
When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends –…
Read More
Skin Deep: The Historical Roots and Modern Manifestations of Colorism
Colorism is a form of discrimination or bias based on a preference for lighter skin tones over darker ones. Notably, it isn’t just imposed by people of other ethnic or racial backgrounds; it involves the systemic preferential treatment of same-race people based on how light their skin is.
Read More
The War on the War on Christmas – Or Something Like That
The point is, arguing over the “right” way to celebrate the holiday season is as old a holiday tradition as any other Americans have. But it says something that the same folks who wanted to ban it 400 years ago now want to dictate how everybody celebrates it. We say, don’t let them get Christmas to themselves. It’s as OK for brands to say “Merry Christmas”, “Feliz Navidad”, or any derivation thereof as it is to say “Happy Holidays” and “Season’s Greetings”
Read More
How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing
One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.
Read Morecategories
