Echoes of Other Decades in 2022, but the Clock Won’t Turn Back on Inclusion
April 29, 2022
Written by Ozzie Godinez, CEO/Co-Founder
A year ago, I wrote that I thought Americans were ready for a new Roaring `20s. A third of the way into 2022, we’re getting unwelcome reminders of a couple of other decades that aren’t remembered very fondly: the `30s (thanks, Putin) and the `70s (thanks, inflation).
With all that going on (and more), it may come as a bit of a surprise to you that I’m still bullish on the future of inclusivity. Why? Because backlash or no, it’s simply too ingrained in the culture – and too important a focus for younger Americans – to dislodge now.
But it’s not just the backlash to the backlash that keeps my glasses tinted with a bit of rose. Inclusivity isn’t just getting too ingrained in our culture; it’s doing a better job of including a wider and greater array of people. “Everything Everywhere All At Once” and “Encanto” continue trends of non-white voices increasingly contributing to the cultural mainstream on the big screen.
Shows like Bridgerton, Our Flag Means Death, and Moon Knight tell stories on TV with an increasing focus on culturally-specific and non-ethnic lenses.
Our Flag Means Death
So, while it might look like we’re taking steps backwards this year, my advice to marketers is to keep it up when it comes to inclusion. Don’t just do more, but do it better. Your customers – and your bottom line – will thank you.
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