Colorism is a form of discrimination or bias based on a preference for lighter skin tones over darker ones. Notably, it isn’t just imposed by people of other ethnic or racial backgrounds; it involves the systemic preferential treatment of same-race people based on how light their skin is.
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The point is, arguing over the “right” way to celebrate the holiday season is as old a holiday tradition as any other Americans have. But it says something that the same folks who wanted to ban it 400 years ago now want to dictate how everybody celebrates it. We say, don’t let them get Christmas to themselves. It’s as OK for brands to say “Merry Christmas”, “Feliz Navidad”, or any derivation thereof as it is to say “Happy Holidays” and “Season’s Greetings”
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One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.
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Pride means more than seeing brands incorporating the rainbow in their logos. How much of it is just expression? How much is rainbow-washing?
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Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.
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