Inclusive Marketing

“What’s Buzzin?” The Cultural Language of 2021

People always say, “there is power in your words,” and I could not agree more. As marketers and storytellers, one of the beautiful parts of our jobs is our ability to change minds and shape thoughts with the words and images that we use. With our country in a state of social conscious awakening, we’re hearing more and more language centered on diversity and inclusion. For those of us who work in multicultural advertising or DEI spaces, the language of 2021 echoed many of the concepts and ideas that we have promoting for years – but wider recognition is an important step. Here are some words and phrases that I saw enter the cultural mainstream:

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Reviews and Previews: Looking Back over the Past Year and Forward to the Next

It’s that time of year again. I honestly can’t decide if 2021 was a blip or a crawl – it feels like both. So it’s a weird sensation reflecting on my predictions from what seems like yesterday but was really almost a year ago, and deciding how accurate they were. Let’s take a look… 

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Ad agency reviews 2021

PACO Collective 2021 Predictions: Halfway Point

In the look ahead to 2021 I wrote back in January, I said “inclusion and representation have shifted from matters of concern to…

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Colorism and the 'In The Heights' Casting Controversy

Weighing In: Colorism and the ‘In The Heights’ Casting Controversy

Latinos are more than 18% of the population yet make up only 4.6% of movie roles, according to a report by UCLA. It…

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Inclusivity: We’ve Been Here All Along

PACO Collective recently celebrated our 15th birthday. It was an overwhelming day for me – to not only keep something you create alive but grow it from two guys…

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