Nine Weeks In; Nine Months Out: Which Changes to Marketing from the Era of COVID-19 Will Last?
We’re past the two month mark as COVID-19 continues to upend American society, and while marketers are not on the front lines like…
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Inclusion Matters – Let America Know You’re Here
The past couple of weeks have been like none we’ve ever seen in this country. Entire cities, including PACO’s own hometown of Chicago,…
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I Want to Be Both: Afro-Latinos and Identity in America
“Some people want to decide if you’re black or not, depending on your skin complexion, because they don’t understand Caribbean people or our…
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Look Outside Your Lane
Portland lemonade stand runs into health inspectors, needs $120 license to operate Girl puts up lemonade stand, told to pay for business license…
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In Their Dining and Sports Experiences, Millennials Want More
When it comes to changing traditional norms, Millennials represent a revolutionary consumer group. They were at the forefront of the digital revolution, which…
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