Inclusive Marketing

Reviews and Previews: Looking Back over the Past Year and Forward to the Next

It’s that time of year again. I honestly can’t decide if 2021 was a blip or a crawl – it feels like both. So it’s a weird sensation reflecting on my predictions from what seems like yesterday but was really almost a year ago, and deciding how accurate they were. Let’s take a look… 

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Ad agency reviews 2021

PACO Collective 2021 Predictions: Halfway Point

In the look ahead to 2021 I wrote back in January, I said “inclusion and representation have shifted from matters of concern to…

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Colorism and the 'In The Heights' Casting Controversy

Weighing In: Colorism and the ‘In The Heights’ Casting Controversy

Latinos are more than 18% of the population yet make up only 4.6% of movie roles, according to a report by UCLA. It…

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inclusive-marketing-diversity-and-inclusion

Inclusivity: We’ve Been Here All Along

PACO Collective recently celebrated our 15th birthday. It was an overwhelming day for me – to not only keep something you create alive but grow it from two guys…

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Ad agency reviews 2021