Marketing Agency

Saying Farewell to Your FYP? What a “TikTok Ban” Could Mean for Brands

The concept of a TikTok ban is not unfamiliar to anyone who has scrolled through their FYP (For-You-Page) in the past four years….

A header image with copy that reads, "2024 Inclusive trends"

Inclusive Trends for 2024

When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends –…

What AI Barbiecore Says About Bias – and Us

What does all this mean for inclusivity in commercial communication? Opportunity. By understanding the full scope of group biases, we can paint particular and precise bulls-eyes on those biases in both internal and external branding

We’ve Tested Threads; Here’s What You Need To Know

Praise around Threads’ refreshingly simple approach to social media is abundant. Simultaneously, though, the app has come under immediate criticism for its inability to accommodate users with disabilities.

Black History is More Than 28 Days – A Marketer’s Mission

Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.