Multicultural Marketing

Skin Deep: The Historical Roots and Modern Manifestations of Colorism

Colorism is a form of discrimination or bias based on a preference for lighter skin tones over darker ones. Notably, it isn’t just imposed by people of other ethnic or racial backgrounds; it involves the systemic preferential treatment of same-race people based on how light their skin is. 

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Black History is More Than 28 Days – A Marketer’s Mission

Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.

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Latinos and the 2022 Mid-Term Elections

With the mid-terms coming up, we’re going to take another look at Latino voters.

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Echoes of Other Decades in 2022, but the Clock Won’t Turn Back on Inclusion

While it might look like we’re taking steps backwards this year, my advice to marketers is to keep it up when it comes to inclusion.

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Women on the Move – Celebrating the Women who Shaped Modern Advertising

March is the month when we acknowledge and honor the great contributions that women have given our society. Specifically in marketing and advertising, women have broken through glass ceilings and pushed down concrete walls to get to where they are.

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