Multi-generational Marketing
The United States is ten years into a boom in multi-generational households – a trend that COVID did little to stop. With roughly…
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Hispanic Heritage – The 200% American Experience
“We’re 200% Americans.” That’s what I will tell my clients when they ask me about multicultural marketing, how it works, and what it…
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A Sports Year to Remember…Seriously
2020 giveth, and 2020 taketh away. When we were pining for sports following the initial wave of COVID-related cancellations, The Last Dance came…
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Inclusive Marketing – More Valuable Than Ever
The business world would be a simpler place if doing good always led to doing well. It’s not that they’re necessarily at odds…
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So You Want Your Brand to Be an Ally…
At PACO we like to say that diversity is in our DNA; being inclusive is literally the reason we exist. So it’s been…
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