Multicultural Marketing

Research Shows Online Dating a Catalyst for Interracial Relationships

Online dating is pervasive in our culture. Now, if you are single, it is perfectly natural to scan potential mates via your smartphone…

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Hispanic Marketing blog - PACO Collective gets diversity right

Unconscious Bias: Does Your Agency Reflect the Real World?

Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they…

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Multicultural Marketing blog - New ways for brands to do multicultural

Harsh Political Climate Forces Brands to Rethink How Best to Connect with Multicultural Consumers

Because of the political climate, we are commonly referred to as a divided nation. Which is true. But we are also united. Look…

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Multicultural Marketing blog - Targeting beyond demographics

Going beyond demographics gives brands deeper understanding of behavior

Marketers have often ignored lifestyle when breaking down their target audience. For more than half a century marketers have sliced and diced society…

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