Unconscious Bias: Does Your Agency Reflect the Real World?
Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they…
Read MoreMulticultural Marketing
Harsh Political Climate Forces Brands to Rethink How Best to Connect with Multicultural Consumers
Because of the political climate, we are commonly referred to as a divided nation. Which is true. But we are also united. Look…
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Going beyond demographics gives brands deeper understanding of behavior
Marketers have often ignored lifestyle when breaking down their target audience. For more than half a century marketers have sliced and diced society…
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