Research

Food & Hospitality blog - "Legal-Ade" - Country Time's creative campaign

Look Outside Your Lane

Portland lemonade stand runs into health inspectors, needs $120 license to operate Girl puts up lemonade stand, told to pay for business license…

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Food & Hospitality blog - Things Millennials care about.

In Their Dining and Sports Experiences, Millennials Want More

When it comes to changing traditional norms, Millennials represent a revolutionary consumer group. They were at the forefront of the digital revolution, which…

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Food & Hospitality blog - How Fast Casual / QSR restaurants can attract young customers

For Fast Casual and QSR Outlets, Cultural Marketing is Key to Future Growth

What’s for dinner? Odds are it will likely be ethnic food. Dinner in the U.S. is changing. Today’s diners have become more comfortable…

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Hispanic Marketing blog - Latinas proving their influence.

Latinas Proving Their Influence is Growing Despite Inequity at the Workplace

As the U.S. Hispanic population continues to grow, it is becoming evident that the main influencers in those homes are women. Yet despite…

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Multicultural Marketing blog - Targeting beyond demographics

Going beyond demographics gives brands deeper understanding of behavior

Marketers have often ignored lifestyle when breaking down their target audience. For more than half a century marketers have sliced and diced society…

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