“What’s Buzzin?” The Cultural Language of 2021

People always say, “there is power in your words,” and I could not agree more. As marketers and storytellers, one of the beautiful parts of our jobs is our ability to change minds and shape thoughts with the words and images that we use. With our country in a state of social conscious awakening, we’re hearing more and more language centered on diversity and inclusion. For those of us who work in multicultural advertising or DEI spaces, the language of 2021 echoed many of the concepts and ideas that we have promoting for years – but wider recognition is an important step. Here are some words and phrases that I saw enter the cultural mainstream:

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Ad agency reviews 2021

PACO Collective 2021 Predictions: Halfway Point

In the look ahead to 2021 I wrote back in January, I said “inclusion and representation have shifted from matters of concern to…

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Colorism and the 'In The Heights' Casting Controversy

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Latinos are more than 18% of the population yet make up only 4.6% of movie roles, according to a report by UCLA. It…

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Agency Update – Office Is Back Open, but Working from Home Is Great (for now)

It’s been four months since we told everybody to work from home, and I’m happy to say that we’re letting folks back into…

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Inclusive Marketing - Consider Culture With Context

I Want to Be Both: Afro-Latinos and Identity in America

“Some people want to decide if you’re black or not, depending on your skin complexion, because they don’t understand Caribbean people or our…

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