The Intersection of Culture & Food

At PACO we say that there’s nothing more cross-cultural than food.


That’s not just a reflection of reality; in many ways food is the vanguard of cultural sharing. And that makes food a great lens through which to look at how our cultural mainstream is constantly being reshaped by evolving consumer perceptions and preferences.

What you’ll find:

  • How different generations define and experience culture, and what it means for how they explore cuisine
  • How food acts as a gateway to diverse experiences and what larger cultural trends reflect this process
  • How some “ethnic” dishes become “all-American”
  • Implications for menus – and for messaging

Understanding these phenomena will help you navigate the eddies and currents of our constantly shifting cultural mainstream.

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