The New Targeting: Ditch Demographics – GO TRIBAL
With an increasingly diverse minority population on the verge of becoming the majority, traditional pan-ethnic/multicultural targeting is no longer the most efficient and effective way to reach people.
As a result, we should increasingly see marketers targeting groups based on shared passions and interests relevant to their brands.
What You’ll Find:
- The role of subcultures based on values and beliefs vs. those based on race or ethnicity
- How to determine how groups define values differently
- How to guide messaging accordingly
Knowing this will help brands optimize their consumer targeting, ultimately making their media targeting and messaging strategy more efficient and effective.