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Inclusive Marketing Playbook

Shure

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The Challenge

This included conducting a thorough target audience research analysis, conductingstakeholder interviews, and executing a comprehensive brand audit. Additionally, PACO Collective and Shure developed an Inclusive Marketing Playbook to guide and align their strategies across the different business units and geographies

The Solution

This included conducting a thorough target audience research analysis, conducting stakeholder interviews, and executing a comprehensive brand audit. Additionally, PACO and Shure developed an Inclusive Marketing Playbook to guide and align their strategies across the different business units and geographies. 

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