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Inclusive Marketing Playbook
Shure
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The Challenge
This included conducting a thorough target audience research analysis, conductingstakeholder interviews, and executing a comprehensive brand audit. Additionally, PACO Collective and Shure developed an Inclusive Marketing Playbook to guide and align their strategies across the different business units and geographies
The Solution
Develop fun, savings-focused creative that speaks to the region's hard-working and frugal mindset to promote NIPSCO's energy efficiency offerings. Using a combination of cable TV, traditional and digital radio, billboards, and digital ads to target rural and urban/suburban areas with separate messaging to effectively reach more customers.
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