Colorism is a form of discrimination or bias based on a preference for lighter skin tones over darker ones. Notably, it isn’t just imposed by people of other ethnic or racial backgrounds; it involves the systemic preferential treatment of same-race people based on how light their skin is. ... read more
What AI Barbiecore Says About Bias – and Us
Posted on November 13, 2023What does all this mean for inclusivity in commercial communication? Opportunity. By understanding the full scope of group biases, we can paint particular and precise bulls-eyes on those biases in both internal and external branding... read more
We’ve Tested Threads; Here’s What You Need To Know
Posted on July 28, 2023Praise around Threads’ refreshingly simple approach to social media is abundant. Simultaneously, though, the app has come under immediate criticism for its inability to accommodate users with disabilities. ... read more
How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing
Posted on June 30, 2023One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.... read more
Black History is More Than 28 Days – A Marketer’s Mission
Posted on February 28, 2023Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.... read more
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