“What’s Buzzin?” The Cultural Language of 2021

Posted on January 26, 2022

People always say, “there is power in your words,” and I could not agree more. As marketers and storytellers, one of the beautiful parts of our jobs is our ability to change minds and shape thoughts with the words and images that we use. With our country in a state of social conscious awakening, we're hearing more and more language centered on diversity and inclusion. For those of us who work in multicultural advertising or DEI spaces, the language of 2021 echoed many of the concepts and ideas that we have promoting for years – but wider recognition is an important step. Here are some words and phrases that I saw enter the cultural mainstream:... read more

Reviews and Previews: Looking Back over the Past Year and Forward to the Next

Posted on December 29, 2021

It’s that time of year again. I honestly can’t decide if 2021 was a blip or a crawl – it feels like both. So it’s a weird sensation reflecting on my predictions from what seems like yesterday but was really almost a year ago, and deciding how accurate they were. Let’s take a look… ... read more

PACO 2021 predictions, no reviews yet.

PACO Collective 2021 Predictions: No Reviews Yet

Posted on January 13, 2021

On Wednesday morning I began writing a post about predictions for 2021, only to spend much of the afternoon watching a brutal reminder...... read more