One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.... read more
How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing
Posted on June 30, 2023
Black History is More Than 28 Days – A Marketer’s Mission
Posted on February 28, 2023Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.... read more
How to Be More Accessible to People Living with Cognitive & Motor Impairments
Posted on December 7, 2022In this blog, we will cover into depth about people living with Cognitive and Motor Impairments. ... read more
How to Be More Accessible to People Living with Visual & Hearing Impairments
Posted on December 7, 2022In this blog, we’ll cover types of sensorial disabilities, including visual and hearing impairments.... read more
How to Be More Accessible to People Living with Disabilities – Introduction
Posted on December 7, 2022To kick off the series, we’re sharing several best practices for marketing to people with disabilities – some effective and respectful “do’s” and some “don’t’s” that can be offensive.... read more
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