When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends –...... read more
How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing
Posted on June 30, 2023One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.... read more
Black History is More Than 28 Days – A Marketer’s Mission
Posted on February 28, 2023Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.... read more
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