From Highways to High Water: Environmental Racism Isn’t Just about Climate Change 

Posted on June 10, 2024

Unless you’ve lived under a rock for the last decade, you’ve heard more and more discussion of systemic racism – that is, policies...... read more

Fightin’ Words in Advertising – Do We Have a Martial Language Problem? 

Posted on April 22, 2024

When I went to graduate school to study advertising, one of my good friends was in the Air Force. She spoke the same...... read more

The War on the War on Christmas – Or Something Like That

Posted on December 20, 2023

The point is, arguing over the “right” way to celebrate the holiday season is as old a holiday tradition as any other Americans have. But it says something that the same folks who wanted to ban it 400 years ago now want to dictate how everybody celebrates it. We say, don’t let them get Christmas to themselves. It’s as OK for brands to say “Merry Christmas”, “Feliz Navidad”, or any derivation thereof as it is to say “Happy Holidays” and “Season’s Greetings”... read more

Black History is More Than 28 Days – A Marketer’s Mission

Posted on February 28, 2023

Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.... read more

Ad agency reviews 2021

PACO Collective 2021 Predictions: Halfway Point

Posted on August 31, 2021

In the look ahead to 2021 I wrote back in January, I said “inclusion and representation have shifted from matters of concern to...... read more