When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends –...... read more
The War on the War on Christmas – Or Something Like That
Posted on December 20, 2023The point is, arguing over the “right” way to celebrate the holiday season is as old a holiday tradition as any other Americans have. But it says something that the same folks who wanted to ban it 400 years ago now want to dictate how everybody celebrates it. We say, don’t let them get Christmas to themselves. It’s as OK for brands to say “Merry Christmas”, “Feliz Navidad”, or any derivation thereof as it is to say “Happy Holidays” and “Season’s Greetings”... read more
What AI Barbiecore Says About Bias – and Us
Posted on November 13, 2023What does all this mean for inclusivity in commercial communication? Opportunity. By understanding the full scope of group biases, we can paint particular and precise bulls-eyes on those biases in both internal and external branding... read more
We’ve Tested Threads; Here’s What You Need To Know
Posted on July 28, 2023Praise around Threads’ refreshingly simple approach to social media is abundant. Simultaneously, though, the app has come under immediate criticism for its inability to accommodate users with disabilities. ... read more
How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing
Posted on June 30, 2023One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.... read more
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