How to Be More than a Logo: An Unexpected Case Study in Rising Above Rainbow-Washing 

Posted on June 30, 2023

One of the most vital ways to see how a brand truly feels about inclusivity (particularly where the LGBTQ+ community is concerned) is its response to criticism of its efforts in that direction. As of this post, Cracker Barrel hasn’t wavered in its Pride messaging or retreated from its moves towards greater inclusivity towards employees despite calls for boycotts by self-appointed guardians of moral virtue.... read more

Black History is More Than 28 Days – A Marketer’s Mission

Posted on February 28, 2023

Truthfully, this month has an impossible task. How can one month truly encompass the blood, sweat, tears, and triumphs of Black people? This is a near-impossible task for the technicolor sacrifices and triumphs of Black men and women to be truly illustrated in all its glory.... read more

Latinos and the 2022 Mid-Term Elections

Posted on November 8, 2022

With the mid-terms coming up, we’re going to take another look at Latino voters. ... read more

Reviews and Previews: Looking Back over the Past Year and Forward to the Next

Posted on December 29, 2021

It’s that time of year again. I honestly can’t decide if 2021 was a blip or a crawl – it feels like both. So it’s a weird sensation reflecting on my predictions from what seems like yesterday but was really almost a year ago, and deciding how accurate they were. Let’s take a look… ... read more