The Challenge

People generally don’t even engage with their utility companies unless there is a problem. Therefore, when engaging with service companies, e.g., a cable company, or energy company, there’s an expectation that “dealing” with these companies comes with some friction. How could we counter against these perceptions and have people actually feel good about their local energy company?

The Big Insight

People choose to engage with service brands that ‘get them’ and understand their priorities. And consumers are more interested than ever in knowing that their energy comes from reliable and clean resources whenever possible.

The Solution

We created a new awareness campaign called “Positive Energy”. A campaign designed on consumer centric moments to remind our audience how energy fits into their daily lives and is a part of every amazing moment and memory. Positive Energy isn’t just words, it’s the good feeling that lives across all communication, brought to life through inclusive and diverse imagery.