Plant-based burger on a bun with fried onions

Dr. Praeger’s Sensible Foods

  • Foodservice
  • B2B
  • Culinary concept development
  • National account sales

Founded in 1994, Dr. Praeger’s Sensible Foods built a solid business selling frozen plant-based food to retail consumers. When they decided to branch out into foodservice, they looked to our experience for a successful, impactful B2B launch.

Challenge

Help a leading plant-based retail brand expand by creating a new foodservice solution.

Our Solution

We created all the culinary and sales materials needed to launch Dr.  Praeger’s foodservice offering, including:

  • Menu trend research
  • Menu opportunity analysis
  • Custom concept creation based on existing product portfolio
  • National account sales presentations with recipes, photos, and LTO concepts

Results

We are now helping Dr. Praeger’s prepare custom chef presentations for all of their key national accounts. We also coordinated TV interviews for Dr. Praeger’s Perfect Burger launch during the National Restaurant Association Show.

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