Pie with red fruit in a white dish

Hallmark

  • Digital content creation
  • Recipe development
  • Food photo and video production

Hallmark has a strong audience following for their hit made-for-TV movies. We helped them create culinary experiences to drive viewer engagement even deeper.

Challenge

Increase viewer engagement for Hallmark’s TV movies with digital asset content and interaction.

Our Solution

Based on the movie’s script, we developed concepts for food and beverages represented in each movie. A pilot was introduced with Snowflake Cherry Pie from “Christmas in Homestead.” Chef Gail Cunningham writes recipes and manages photo shoots to help visitors to the website visualize the recipes — all to encourage viewers to enjoy the movie and download a copy of the recipe for themselves.

Results

A 2018 trial program was successfully expanded into ongoing movie tie-ins in 2019.

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