Heinz Bulk Salad Dressings

  • Foodservice Sales
  • B2B Marketing
  • Product Launch

Heinz was launching new flavors of its mayonnaise and salad dressings in grocery stores — and wanted to build on that excitement with a bulk product introduction to its foodservice customers.

Challenge

With new flavors of its products launching in retail, Heinz wanted to take advantage of the timing and their leadership position to expand their business with a tandem rollout to foodservice customers.

Our Solution

To reach Heinz’s foodservice audience, we provided a total sales solution through an integrated support package that corresponded to the product launch dates:

  • Sales collateral, including photo shoots, packaging, and labels
  • Tablet sales presentation and distributor tools
  • Website consulting and CMS template creation
  • Launch of foodservice-specific Facebook page
  • Product-training videos
  • Digital and print creative
  • Targeted email and sponsorship marketing

Results

Thanks in part to our efforts, this broad-reaching customer and sales integration enhanced Heinz’s reputation as an industry leader.

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