Reuben sandwich on marble rye

Notre Dame Campus Dining

  • Restaurant Marketing
  • Recipe Development
  • Menu Design
  • Food Photography
  • Operational Tools

The University of Notre Dame wanted to improve the appeal of its on-campus restaurant, Legends of Notre Dame, across its broad audience of students, faculty, alumni, and a global fan following. PACO stepped in to improve the restaurant’s menu and provide culinary and operational training support for the staff.


Increase sales of the free-standing Legends bar and pub restaurant with a more relevant and updated menu.

Our Solution

Through market research and gap analysis, we uncovered an opportunity to add foods that were more on-trend to the menu and redesign the menu in a way that added to the appetite appeal.

The activities we conducted included:

  • Research and consumer trend insights
  • Menu mix and gap analysis
  • Menu concept and recipe development
  • Photo shoot
  • Menu redesign
  • Development of operational standards and training tools


Legends of Notre Dame introduced its new menu in spring 2019 to positive feedback and social posts from guests and the public.


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