Otis Spunkmeyer angel food cake muffin prepared as strawberry shortcake

Otis Spunkmeyer

  • Culinary concept development
  • Sales materials
  • Photos and recipes
  • Media and sponsorships
  • Product launch

We helped this baked-goods brand, in business for more than 40 years, roll out an imaginative program to elevate its Angel Food Muffin — and help consumers and foodservice operators understand this new addition to its Supreme line.

Challenge

Present Otis Spunkmeyer’s new Angel Food Muffin with an integrated effort across retail and foodservice channels for a new Supreme portfolio item.

Our Solution

Instead of simply producing a standard sell sheet for this new product, we developed a variety of media and culinary ways to use Otis Spunkmeyer’s Angel Food Muffin.

We designed a program around culinary ideas and content, including:

Results

A successful product launch with broad media coverage, as well as editorial coverage thanks to our media relations efforts and the Food Channel feature.

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