PURE Bioscience

  • B2B Brand Strategy
  • Trade Show
  • Sales Collateral
  • Media & PR Events
  • Product Launch

PURE Bioscience, a manufacturer of antimicrobial products for the foodservice industry, needed a partner to help them build foundational marketing and sales materials. We developed their brand and advertising introduction. We also helped them build a foundation with media relations, trade shows, and product introductions.

Challenge

Build a strategic brand foundation for a startup’s B2B foodservice marketing.

Our Solution

We developed all of the foundational materials PURE Bioscience needed to begin marketing their products, from a brand story to sales materials and media buy and press kits.

PACO Collective helped PURE make a splash with their PURE Control product for poultry and produce processing. We designed PURE’s trade show booth for the IPPE Poultry Conference, and we staged a media event and reception, which included key customer prospects, where we distributed press kits and coordinated editorial interviews.

Activities for this client included:

  • Brand strategy
  • Sales collateral
  • Media and sponsorships
  • Trade show booth design
  • Editorial and media events
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