PURE Bioscience, a manufacturer of antimicrobial products for the foodservice industry, needed a partner to help them build foundational marketing and sales materials. We developed their brand and advertising introduction. We also helped them build a foundation with media relations, trade shows, and product introductions.
Build a strategic brand foundation for a startup’s B2B foodservice marketing.
We developed all of the foundational materials PURE Bioscience needed to begin marketing their products, from a brand story to sales materials and media buy and press kits.
PACO Collective helped PURE make a splash with their PURE Control product for poultry and produce processing. We designed PURE’s trade show booth for the IPPE Poultry Conference, and we staged a media event and reception, which included key customer prospects, where we distributed press kits and coordinated editorial interviews.
Activities for this client included: