Man standing at a trade show with a display of cured meats

Volpi

  • Brand Story
  • Retail Distribution
  • Trade Show
  • Retail Promotion

Volpi Foods, a third-generation family-owned company, creates artisan cured meats sold in specialty and retail. The company needed to engage with a new generation of consumers and looked for help creating brand story content and promotions.

Challenge

Bring the tradition and rich family passion to hand produce the cured meats to tell the story consumers would want to know. Help Volpi sell more artisan cured meats by creating digital content that would engage a new food enthusiast consumer.

Our Solution

We helped Volpi Foods modernize their approach to the market with a comprehensive series of brand materials, including how-to videos and animations, recipes, promotional calendars, and video interviews with Volpi’s owner.

The work helped provide site content and support Volpi’s retail sales efforts:

  • Tradeshow and retail merchandising
  • Key account and distributor sales presentations
  • Seasonal and promotional planning
  • Digital brand campaigns

 

“Your work and passion for the food helped us to tell our story.”

— Lorenza Pasetii President

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