The Background

Amazon has long focused on fostering a culture of inclusion, which includes making workplaces an environment where all employees – particularly those from historically underrepresented communities – not only feel welcome but have meaningful opportunities for representation, networking, and advancement. Amazon hired PACO Collective for internal and external communication and marketing in order to make their efforts more focused and effective.

The Challenge

Drive awareness and cohesive, effective messaging around Amazon’s many inclusive initiatives.

The Impact

1.5 million Amazonians are more aware of how they’re impacted daily by Amazon’s global efforts to be a more inclusive and welcoming workplace.