We discovered that ComEd customers want to be more energy efficient, but they don’t know the steps to take to get there. ComEd offers a simple solution — free Home Energy Assessments — but needed to increase awareness of the service and convince more customers to schedule them.
Increase awareness of ComEd’s Energy Efficiency Program and increase the number of scheduled Home Energy Assessments.
Through an integrated campaign that spanned radio, print, out-of-home, digital, and social, we invited customers to imagine a trusty serviceman who comes to your home — to help you to use less of his company’s service.
Because that’s exactly what happens when customers schedule a ComEd Home Energy Assessment. We also drove home the fact that ComEd’s Energy Efficiency Program comes with tons of free products and expert advice — all designed to help energy customers become more energy efficient and lower their energy bills.
Home Energy Assessment scheduling increased in Chicago and its northern Illinois suburbs. Our campaign contributed to increased awareness overall of the ComEd Energy Efficiency Program.