Four Ways Utility Companies Can Promote Behavior-Based Programs
Utility companies that want to promote energy efficiency have different ways to motivate end users to incorporate behavior-based practices that focus on savings…
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Trust: Five Ways it Fuels Agency-Client Relationships
There are a few questions I get asked all the time. “How did you grow PACO from two guys and a bunch of…
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Beer Brands “Get” Biculturalism Through a Culture-First Approach
We are now used to the traditional way beer is sold in the U.S. — through images of partying on the beach, in…
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Research Shows Online Dating a Catalyst for Interracial Relationships
Online dating is pervasive in our culture. Now, if you are single, it is perfectly natural to scan potential mates via your smartphone…
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Unconscious Bias: Does Your Agency Reflect the Real World?
Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they…
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