A few years ago we took a deep look at Latinos who voted for Donald Trump. What were their motivations and concerns? What set them apart from other Latinos, and what did they have in common? What made them decide to overlook his statements about diversity, immigration, and Mexicans in particular? With the mid-terms coming up, we’re going to take another look at Latino voters. Here are some of the questions we’ll be exploring:
How Much of an Impact Will Latino Voters Have?
A lot of digital ink has been spilled since the 2020 election in an effort to explore and explain the rise in Latino support for Trump. This is partly because of intellectual curiosity of course, but also because Latinos are an increasingly powerful part of the electorate. Small shifts in support can make or break candidates not only in states like Texas and Arizona, but also in Georgia and North Carolina. As we look at the results, where will Latinos shape the outcome – and which Latinos will do so?
What Can Voting Patterns Tell Us about Latino Identity/Identities?
As we like to remind our clients, Latinos are not a monolith. There’s a lot that we have in common with each other of course, but like any other group of individuals, there’s a lot we don’t share. National origins, education, age, geography, gender, religion, language, and plenty more help shape how we see ourselves. Latinidad isn’t static. And as we’ve seen for over a decade now, identity is at the core of how and why Americans vote the way we do. Latinos are just like everybody else in that regard.
What Are the Implications for Marketers?
Political behavior isn’t just relevant for politicians. At PACO, we look at how people think, act, and react through the context of identity – understanding how that context is shaped, and which aspects of identity take priority in which situations, can make or break campaigns and even brands. Learn more about our services and how each one is grounded in our inclusive approach to marketing and advertising.
Come back after the election for an in-depth look at our takeaways from the 2022 midterms.
